Experience the most authentic essence of Mexico with a visit to La Rojeña, the oldest distillery in Latin America. You’ll discover the secrets of José Cuervo tequila!
Please remember that these activities are non-refundable.
La Rojeña Distillery
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You can book up to 12 hours in advance if there are any seats left. Book now and guarantee your spot.
If you have other questions, contact us
Experience the most authentic essence of Mexico with a visit to La Rojeña, the oldest distillery in Latin America. You’ll discover the secrets of José Cuervo tequila!
Located in the heart of Tequila, La Rojeña is the oldest active distillery in Latin America, founded in 1758. As you walk through its doors, you’ll be surrounded by the aroma of agave and travel back in time as you explore its courtyards and rooms full of tradition.
During your visit, you’ll follow the artisanal tequila-making process step by step. You’ll see how the agave is selected, cooked in masonry ovens, the juices extracted, and then aged in barrels in the cellar.
Depending on the option you choose when booking, you can round out your experience with a variety of activities.
When booking, you can choose from the following experiences:
This is the perfect introduction to the distillery. You’ll take a self-guided tour through the most representative areas of La Rojeña to learn the basics of the production process and the history of the distillery. At the end, you’ll enjoy a tasting of 1 tequila.
Want to go deeper? This option includes a full tour of the distillery with a detailed explanation of the process. The highlight is a guided tasting of 4 tequilas from the José Cuervo Tradicional line, ideal for learning to distinguish aromas and profiles.
With this option, you’ll connect with the origin of the drink. We’ll begin by visiting the agave fields, where you’ll learn about cultivation and harvesting in the agave landscape. Afterward, we’ll return to the distillery for a guided tour, enjoy a tasting of three tequilas, and finish off with a grand finale featuring a selection of Mexican botanas, the country’s classic appetizers.
You can book up to 12 hours in advance if there are any seats left. Book now and guarantee your spot.
If you have other questions, contact us
La Rojeña Distillery
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